Packaging is the opportunities to package the different types of entertainment, transport, accommodation etc. The main purpose is to better position the festival and also to attract international tourists into participating in the event. Art Compass 2008 is the collaboration between Asia-Pacific’s five leading contemporary art events that provide a travel package where art lovers were able to travel within the Asia-Pacific region to view the different exhibitions available including Singapore Biennale 2008. In my opinion, the event did manage to fully utilise this component of the marketing mix to its advantage as this type of packaging will attract more international visitors to the event and increase the number of visitors' arrival to Singapore.
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