Place Marketing
Singapore Biennale 2008 is an international contemporary visual arts exhibition held locally which can help create a positive image of Singapore as an exciting city to live, work and stay in and position Singapore on the international platform in terms of contemporary arts. This will allow Singapore to gain more recognition and at the same time allow artists in Singapore to explore the works of other regional artists. Thus, this event would attract both residents and potential investors who may consider investing in the arts sector in Singapore. In addition, it will also provide a great opportunity to promote Singapore as a centre for the arts which is what the government is currently trying to do and also to enable the general public and not only people in the area of arts, to interact with the arts.
Tourist Attraction
The main category of tourists expected to this event would be international artists, art lovers and businessmen involved in the area of arts. After visiting Singapore, the tourists may spread the word about their experiences in Singapore and thus encourage more potential tourists to choose Singapore as their travel destination. This might also encourage a return visit by the visitors after their first experience. The event will also help to increase visitors’ length of stay since they have to spend a few days to view the exhibition and most people will likely choose to stay on for another few more days, making use of the opportunity to explore the city. During this extended period, visitors’ spending will also increase which will then lead to an increase in the economic revenue for the tourism sector.
Catalyst
The venues selected for this event provides an opportunity to support other attractions such as the Singapore Flyer, City Hall, South Beach Development and the Esplanade which are either leisure attractions in Singapore or attractions in the Arts & Heritage category.
Singapore Biennale 2008 is an international contemporary visual arts exhibition held locally which can help create a positive image of Singapore as an exciting city to live, work and stay in and position Singapore on the international platform in terms of contemporary arts. This will allow Singapore to gain more recognition and at the same time allow artists in Singapore to explore the works of other regional artists. Thus, this event would attract both residents and potential investors who may consider investing in the arts sector in Singapore. In addition, it will also provide a great opportunity to promote Singapore as a centre for the arts which is what the government is currently trying to do and also to enable the general public and not only people in the area of arts, to interact with the arts.
Tourist Attraction
The main category of tourists expected to this event would be international artists, art lovers and businessmen involved in the area of arts. After visiting Singapore, the tourists may spread the word about their experiences in Singapore and thus encourage more potential tourists to choose Singapore as their travel destination. This might also encourage a return visit by the visitors after their first experience. The event will also help to increase visitors’ length of stay since they have to spend a few days to view the exhibition and most people will likely choose to stay on for another few more days, making use of the opportunity to explore the city. During this extended period, visitors’ spending will also increase which will then lead to an increase in the economic revenue for the tourism sector.
Catalyst
The venues selected for this event provides an opportunity to support other attractions such as the Singapore Flyer, City Hall, South Beach Development and the Esplanade which are either leisure attractions in Singapore or attractions in the Arts & Heritage category.
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