2.6 Place

The venues selected for this event were all within walking distances to make it more convenient for visitors to travel around to view the exhibits. The various locations where the exhibitions are held are all iconic to Singapore; places include City Hall, South Beach Development, Collyer Quay, Singapore Flyer etc. Thus engaging visitors in a more meaningful way, since places such as City Hall and South Beach Development can be seen as places of interest because of their rich heritage. One of the other advantages of the venues would be that they are able to add to the event’s sense of ‘occasion’ whereby in this case, it would be arts.

As for physical setting, ticket distribution for this event was done at City Hall where there was a ticketing booth at the entrance. There wasn’t any online service for the purchase of the event ticket available. I think that the event could have made use of various other means to utilise this marketing mix more efficiently. Since there wasn’t any online service for purchasing of event tickets available, it might defer potential visitors from attending the event due to factors such as speed. With online purchasing, consumers are able to do without the queues and the inconvenience of going down to the location to purchase tickets. It also provides consumer ease as they can purchase tickets in their own time, not facing any time constraints. Online ticket purchase will also effectively establish an event brand.