2.7 Promotions

The event had several ticket promotions such as discounts for students and senior citizens as mentioned in pricing. In the case of the Singapore Biennale 2008, one of the promotions that the organizers did was to include a Singapore Flyer SB Promo where all ticket holders only have to top up $21 on top of the Biennale entry ticket to the Singapore Flyer where there are also artworks being displayed. Visitors who have purchased the Singapore Flyer flight tickets are also allowed entry to certain exhibition venues.

Ticket holders were also eligible to enjoy discounts at various attractions, F&B outlets and retail outlets. However, there wasn’t much advertising done to make known to the public about this event. For my case, I only got to know about this event when I searched online, went to the Singapore Tourism Board website and came across this event. The promotions done for this component was not sufficient enough to attract the attention of the public. I suggest that for the following Biennales to come, they will consider having advertisements being broadcast on television and local newspapers since these are the two most popular medias that the public have most the most access to.